In this 3-part blog “How to Win the Game of Life Insurance,” Byron Udell, Founder and CEO of AccuQuote, discusses the six little words you need to know to win the game of life insurance.
This post is way overdue. The message of “how to win the game of life insurance” is too important to just be getting to it now (I talk about it ALL the time; just haven’t blogged about it until now). But better late than never, especially when it comes to life insurance.
I’m going to tell you a secret—a secret that I’m sure insurance companies don’t want you to know.
While life insurance is not a game, many companies approach it this way, relying on strategy and statistics.
Unfortunately, most people LOSE the game…and the insurance companies need to keep it this way.
But I want my customers to win the game. So this brings me to the “secret.”
The “secret” isn’t about how much you pay, or what kind of coverage you buy, or who you buy it from. And the secret, which you’ll realize is so obvious once you hear it, can work with all kinds of insurance – term, whole life, universal life, or any other kind of life insurance.
I should probably first explain what I mean when I say “win the game of life insurance.” It means that YOU…he consumer…comes out ahead and the life insurance company doesn’t. In other words, you end up MAKING money when it’s all said and done instead of losing it.
Now, on to the secret …
DIE WITH YOUR POLICY IN FORCE!
That’s it, just die with your policy in force and you’ll win the game. Sounds easy and obvious, right?
But trust me; there are SO many people who LOSE the game of life insurance.
Why do so many lose the game?
In How to Win the Game of Life Insurance (Part 2) you’ll find out.