Protective Life Corporation, which today offers a broad portfolio of life and specialty insurance and investment products, traces its roots to the Corporation’s flagship company, Protective Life Insurance Company. Throughout our more than 100-year history, we have been a values-driven company.
We are Protective. Our mission is in our name. We are going to tear down the barriers that block people from protecting their tomorrow so they can embrace today. This will change lives. This is our purpose. This will be our legacy.
Do the Right Thing
Do what’s right, always. Live with integrity and honesty. Say what you mean, do what you say and stand behind what you do.
Have a servant’s heart. Serve by leading people to the right solutions. Always treat others as you would like to be treated. Improve the quality of life for those we serve.
Build relationships on trust. Listen. Understand what people need. Care. Earn trust. View each customer as a friend for life.
Life is complex. Our business shouldn’t be. Tear down the walls of complexity, relentlessly. Use common sense. Communicate clearly. Streamline, clarify and simplify everything we do.