In January, we see a huge spike in interest and purchasing life insurance. Why? Well, one reason is because people have just finished a holiday season filled with family and loved ones. If there’s ever a reminder of what family means to us—how important they are to us—it’s the holiday season. Plus, everyone wants to start off the new year on the right (financial) foot.
Think about why health clubs are packed in January—it’s for the same reason (everyone wants to start off the year healthy).
When you’re with family, you’re thinking about family. And when you’re thinking about your family, you’re more inclined to want to protect them.
When you think about it, life insurance isn’t really about you; it’s about making sure your family has food on the table when you’re gone. It’s about making sure your children can still attend college and a legacy is left. The holiday season and life insurance go hand in hand.
But while life insurance is in fact about family, it’s not your family who propels you to get covered. Think about it—how often do you your children say to you, “Dad, I saw something on TV today about life insurance; when are you going to get coverage so me and my sister and Mom are taken care of when you’re not around?” That simply doesn’t happen. It’s on YOU to make this very important decision.
You certainly don’t need to buy life insurance in January just because so many others do, but if something tragic were to happen tomorrow, then wouldn’t this blog post suddenly become the most important thing you ever read? Think about it.
Happy New Year!