By Byron Udell
This post is way overdue. The message of “how to win the game of life insurance” is too important to just begetting to it now (I talk about it ALL the time; just haven’t blogged about it until now). But better late than never, especially when it comes to life insurance.
I’m going totell you a secret—a secret that I’m sure life insurance companies don’t want you to know.
While life insurance is not a game, many companies approach it this way, relying on strategy and statistics.
Unfortunately, most people LOSE this game of life insurance …and the life insurance companies need to keep it this way.
But I want my customers to win the game of life insurance, which brings me to the “secret.”
The “secret” isn’t about how much you pay, or what kind of life insurance you buy, or who you buy it from. And the secret, which you’ll realize is so obvious once you hear it, can work with all kinds of insurance – term, whole life, universal life, or any other kind of life insurance.
I should probably first explain what I mean when I say “win the game of life insurance.” It means that YOU—the consumer—comes out ahead and the life insurance company doesn’t. In other words, you end up MAKING money when it’s all said and done instead of losing it.
Now, on to the secret …
DIE WITH YOUR POLICY IN FORCE!
That’s it, just die with your policy in force and you’ll win the game. Sounds easy and obvious, right?
But trust me; there are SO many people who LOSE the game of life insurance.
Why do so many lose the game?!? Check back for Part 2 and you’ll find out. Learning how to win the game of life insurance is that important—I’ve just scratched the surface!